Real Estate Marketing Mastery Guide [120 Tactics & Strategies] (2024)

Open houses are a time-honored tradition among real estate agents, and one of the best methods for meeting and connecting with future customers.

Collecting information as visitors come into your open house makes it easy to send out a professional follow up email containing your contact information. You can also keep in touch with your open house attendees by emailing them a community newsletter, client appreciation events, local spotlights, tips for home decor and maintenance – or a roundup of additional upcoming open houses.

Agents, make the most of your listing showings by downloading our free collection of customizable sign-in sheets.

Download our essential guide on how to form and execute a marketing strategy for real estate growth

The secret behind generating more leads, getting more business, and earning more money is an intuitive marketing strategy comprising campaigns that make sense for your niche and market. But the problem for many agents is knowing where to start and how to scale. We've provided 120 different tactics that you can use in your marketing strategy in 2022, plus ideas on how to integrate them into your larger business plans and goals. In other words, there's literally something for everyone!

You are:

• A real estate agent who is interested in improving the way you market and promote real estate for your business.
• A real estate assistant who helps run marketing campaigns for a real estate agent or brokerage and who looking for new methods to deepen your marketing skills.
• A real estate broker who wants to help agents explore marketing tactics, tools, and strategies to be more effective generating new business, getting referrals, and staying top-of-mind.

You want:

• A greater sense of impact and control over your buyer and seller pipeline.
• More focused, less reactive ways to promote your business.
• To create a system for marketing your business that is less reliant on advertising.
• To be super effective supporting others with their marketing.

63

pages

Download our essential guide on how to form and execute a marketing strategy for real estate growth

The secret behind generating more leads, getting more business, and earning more money is an intuitive marketing strategy comprising campaigns that make sense for your niche and market. But the problem for many agents is knowing where to start and how to scale. We've provided 120 different tactics that you can use in your marketing strategy in 2022, plus ideas on how to integrate them into your larger business plans and goals. In other words, there's literally something for everyone!

You are:

• A real estate agent who is interested in improving the way you market and promote real estate for your business.
• A real estate assistant who helps run marketing campaigns for a real estate agent or brokerage and who looking for new methods to deepen your marketing skills.
• A real estate broker who wants to help agents explore marketing tactics, tools, and strategies to be more effective generating new business, getting referrals, and staying top-of-mind.

You want:

• A greater sense of impact and control over your buyer and seller pipeline.
• More focused, less reactive ways to promote your business.
• To create a system for marketing your business that is less reliant on advertising.
• To be super effective supporting others with their marketing.

63

pages

Download our essential guide on how to form and execute a marketing strategy for real estate growth

The secret behind generating more leads, getting more business, and earning more money is an intuitive marketing strategy comprising campaigns that make sense for your niche and market. But the problem for many agents is knowing where to start and how to scale. We've provided 120 different tactics that you can use in your marketing strategy in 2022, plus ideas on how to integrate them into your larger business plans and goals. In other words, there's literally something for everyone!

You are:

• A real estate agent who is interested in improving the way you market and promote real estate for your business.
• A real estate assistant who helps run marketing campaigns for a real estate agent or brokerage and who looking for new methods to deepen your marketing skills.
• A real estate broker who wants to help agents explore marketing tactics, tools, and strategies to be more effective generating new business, getting referrals, and staying top-of-mind.

You want:

• A greater sense of impact and control over your buyer and seller pipeline.
• More focused, less reactive ways to promote your business.
• To create a system for marketing your business that is less reliant on advertising.
• To be super effective supporting others with their marketing.

63

pages

Download our essential guide on how to form and execute a marketing strategy for real estate growth

The secret behind generating more leads, getting more business, and earning more money is an intuitive marketing strategy comprising campaigns that make sense for your niche and market. But the problem for many agents is knowing where to start and how to scale. We've provided 120 different tactics that you can use in your marketing strategy in 2022, plus ideas on how to integrate them into your larger business plans and goals. In other words, there's literally something for everyone!

You are:

• A real estate agent who is interested in improving the way you market and promote real estate for your business.
• A real estate assistant who helps run marketing campaigns for a real estate agent or brokerage and who looking for new methods to deepen your marketing skills.
• A real estate broker who wants to help agents explore marketing tactics, tools, and strategies to be more effective generating new business, getting referrals, and staying top-of-mind.

You want:

• A greater sense of impact and control over your buyer and seller pipeline.
• More focused, less reactive ways to promote your business.
• To create a system for marketing your business that is less reliant on advertising.
• To be super effective supporting others with their marketing.

63

pages

Download our essential guide on how to form and execute a marketing strategy for real estate growth

The secret behind generating more leads, getting more business, and earning more money is an intuitive marketing strategy comprising campaigns that make sense for your niche and market. But the problem for many agents is knowing where to start and how to scale. We've provided 120 different tactics that you can use in your marketing strategy in 2022, plus ideas on how to integrate them into your larger business plans and goals. In other words, there's literally something for everyone!

You are:

• A real estate agent who is interested in improving the way you market and promote real estate for your business.
• A real estate assistant who helps run marketing campaigns for a real estate agent or brokerage and who looking for new methods to deepen your marketing skills.
• A real estate broker who wants to help agents explore marketing tactics, tools, and strategies to be more effective generating new business, getting referrals, and staying top-of-mind.

You want:

• A greater sense of impact and control over your buyer and seller pipeline.
• More focused, less reactive ways to promote your business.
• To create a system for marketing your business that is less reliant on advertising.
• To be super effective supporting others with their marketing.

63

pages

Download our essential guide on how to form and execute a marketing strategy for real estate growth

The secret behind generating more leads, getting more business, and earning more money is an intuitive marketing strategy comprising campaigns that make sense for your niche and market. But the problem for many agents is knowing where to start and how to scale. We've provided 120 different tactics that you can use in your marketing strategy in 2022, plus ideas on how to integrate them into your larger business plans and goals. In other words, there's literally something for everyone!

You are:

• A real estate agent who is interested in improving the way you market and promote real estate for your business.
• A real estate assistant who helps run marketing campaigns for a real estate agent or brokerage and who looking for new methods to deepen your marketing skills.
• A real estate broker who wants to help agents explore marketing tactics, tools, and strategies to be more effective generating new business, getting referrals, and staying top-of-mind.

You want:

• A greater sense of impact and control over your buyer and seller pipeline.
• More focused, less reactive ways to promote your business.
• To create a system for marketing your business that is less reliant on advertising.
• To be super effective supporting others with their marketing.

63

pages

Download our essential guide on how to form and execute a marketing strategy for real estate growth

The secret behind generating more leads, getting more business, and earning more money is an intuitive marketing strategy comprising campaigns that make sense for your niche and market. But the problem for many agents is knowing where to start and how to scale. We've provided 120 different tactics that you can use in your marketing strategy in 2022, plus ideas on how to integrate them into your larger business plans and goals. In other words, there's literally something for everyone!

You are:

• A real estate agent who is interested in improving the way you market and promote real estate for your business.
• A real estate assistant who helps run marketing campaigns for a real estate agent or brokerage and who looking for new methods to deepen your marketing skills.
• A real estate broker who wants to help agents explore marketing tactics, tools, and strategies to be more effective generating new business, getting referrals, and staying top-of-mind.

You want:

• A greater sense of impact and control over your buyer and seller pipeline.
• More focused, less reactive ways to promote your business.
• To create a system for marketing your business that is less reliant on advertising.
• To be super effective supporting others with their marketing.

63

pages

Download our essential guide on how to form and execute a marketing strategy for real estate growth

The secret behind generating more leads, getting more business, and earning more money is an intuitive marketing strategy comprising campaigns that make sense for your niche and market. But the problem for many agents is knowing where to start and how to scale. We've provided 120 different tactics that you can use in your marketing strategy in 2022, plus ideas on how to integrate them into your larger business plans and goals. In other words, there's literally something for everyone!

You are:

• A real estate agent who is interested in improving the way you market and promote real estate for your business.
• A real estate assistant who helps run marketing campaigns for a real estate agent or brokerage and who looking for new methods to deepen your marketing skills.
• A real estate broker who wants to help agents explore marketing tactics, tools, and strategies to be more effective generating new business, getting referrals, and staying top-of-mind.

You want:

• A greater sense of impact and control over your buyer and seller pipeline.
• More focused, less reactive ways to promote your business.
• To create a system for marketing your business that is less reliant on advertising.
• To be super effective supporting others with their marketing.

63

pages

Download our essential guide on how to form and execute a marketing strategy for real estate growth

The secret behind generating more leads, getting more business, and earning more money is an intuitive marketing strategy comprising campaigns that make sense for your niche and market. But the problem for many agents is knowing where to start and how to scale. We've provided 120 different tactics that you can use in your marketing strategy in 2022, plus ideas on how to integrate them into your larger business plans and goals. In other words, there's literally something for everyone!

You are:

• A real estate agent who is interested in improving the way you market and promote real estate for your business.
• A real estate assistant who helps run marketing campaigns for a real estate agent or brokerage and who looking for new methods to deepen your marketing skills.
• A real estate broker who wants to help agents explore marketing tactics, tools, and strategies to be more effective generating new business, getting referrals, and staying top-of-mind.

You want:

• A greater sense of impact and control over your buyer and seller pipeline.
• More focused, less reactive ways to promote your business.
• To create a system for marketing your business that is less reliant on advertising.
• To be super effective supporting others with their marketing.

63

pages

Download our essential guide on how to form and execute a marketing strategy for real estate growth

The secret behind generating more leads, getting more business, and earning more money is an intuitive marketing strategy comprising campaigns that make sense for your niche and market. But the problem for many agents is knowing where to start and how to scale. We've provided 120 different tactics that you can use in your marketing strategy in 2022, plus ideas on how to integrate them into your larger business plans and goals. In other words, there's literally something for everyone!

You are:

• A real estate agent who is interested in improving the way you market and promote real estate for your business.
• A real estate assistant who helps run marketing campaigns for a real estate agent or brokerage and who looking for new methods to deepen your marketing skills.
• A real estate broker who wants to help agents explore marketing tactics, tools, and strategies to be more effective generating new business, getting referrals, and staying top-of-mind.

You want:

• A greater sense of impact and control over your buyer and seller pipeline.
• More focused, less reactive ways to promote your business.
• To create a system for marketing your business that is less reliant on advertising.
• To be super effective supporting others with their marketing.